Insane colour payout. A velvety, suede-like smoothness and blendability. Our mind-blowing formula delivers unmatched performance in a stunning array of shades.
Soft, amazingly velvety texture
Rich, dense and decadent colour
Smooth, uniform pigment distribution and blendability
Long-lasting, crease-free wear.
The secret to the new formula is our Pigment Infusion System, a vehicle for colour that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows colour to weave itself through the Eyeshadow formula. What does all that mean? Insane payout. Colour that stays on your lids. Sparkle that doesn't fall. And a velvety, suede-like smoothness and blendability. This amazing technology works for every shade and finish.Every Urban Decay shade goes on silky, blends easily and stays put.